A friend who has followed my growth on this space said to me recently. Omoby, I recall vividly when you started here on Facebook with less than 2K followers. Looking at your numbers today, I’m impressed with your growth. This got me thinking too. And with the several inbox messages asking me how to grow their own platform, I thought I could share this, if you’ll pick one thing or two from me.
📌 Be consistent. You can’t be off and on on Facebook. You’ve to constantly be in our faces. Use your wall. Cultivate it. First of all get comfortable sharing your thoughts on your wall. Make it your own safe space.
📌 Share relatable stories. Share stories that people can relate to. Don’t share ambiguous stories. For example. How did you get to Canada. It’s God o. Common, did God come down to drop you in Canada? You probably did some work too. Share.
📌 Know your niche. Develop your passion and share about this. My niche is relationship/ marital counselling, relocation and career stuff, and motivating people through my lessons and mistakes. I don’t claim to be perfect neither do I claim to have it all, and people have constantly followed, loved me for this.
📌 Stay focused in an area. If you don’t know where to focus on, you’ve probably been on this space for sometime to know where there’s a gap in knowledge. There’s currently a gap on this space on how to identify genuine investment platforms. This is an area you may start to study on and share both your thoughts and what you’ve researched on. Trust me, people who’re thirsty for this kind of knowledge would follow you.
The problem is that many of you come to Facebook to chase gossip, chase clout and are always in search of giveaways. You’re too lazy to do some research in order to add value on your space.
📌 Follow and be active in large groups. Especially groups that align with your values. The implication of this is that you may get random people following you so be sure you’re active in groups that aligns with your values and personality.
📌 Be active on other people’s profile. Comment on their posts. Ofcourse this should be posts that align with your thoughts and values. Somebody said I’m always commenting on some “popular” people’s posts but that’s how I get some attention and some followings too. That’s how people get to know me and know what I do.
📌 Be open. You can’t stay in a hole and wanna grow your followings. Come out. Let people know you. Look at all the people you know with large followings, you probably know something private about them. They’re in your face. They share about themselves. Private people can’t have large followings except you’re a reality star, music celebrity or some sort. And even those have to constantly be in our faces otherwise they go into oblivion.
📌 Give value. When questions are been sought here, go and extra mile and respond. If you don’t know, do some research and share. Life is not all about looking for what to get or where giveaways are shared. Dont be a receiver all the time, give something. Don’t tell lies though. Your lies would be found out and people would lose trust in you. You’ve always been at the receiving end but nothing as changed, can you change your position and see? People would follow you if you have value to give. Exceptions exist though.
📌 Remove the add friend button from your profile and activate your follow button. Nobody can send me a request (except I do), and my follow button is activated.
The essence of removing the add button is for new people to automatically follow you rather than add you up. When new people send you requests and you add them to your list, your followers reduce by the number. But if your follow button is activated, 1. You’re not under pressure to accept requests, 2. You retain your followers in number.
𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫: 𝘗𝘭𝘦𝘢𝘴𝘦 𝘵𝘩𝘪𝘴 𝘮𝘢𝘺 𝘯𝘰𝘵 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘯𝘦𝘸 𝘷𝘦𝘯𝘥𝘰𝘳𝘴 𝘢𝘯𝘥 𝘯𝘦𝘸 𝘱𝘦𝘳𝘴𝘰𝘯𝘴 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘭𝘪𝘴𝘵. 𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘧𝘳𝘪𝘦𝘯𝘥𝘴 𝘸𝘩𝘰 𝘵𝘳𝘶𝘴𝘵 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘵𝘳𝘶𝘴𝘵 𝘺𝘰𝘶. 𝘐’𝘮 𝘯𝘰𝘵 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘦𝘳𝘴𝘰𝘯, 𝘩𝘦𝘯𝘤𝘦 𝘐 𝘤𝘢𝘯 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘪𝘴.
📌 Be patient. And grow steadily. I have only seen very few people on this space who had a large following overnight. Many of us would get there in a while. One of the reasons I keep my numbers in my head and the year I attained them is because it helps me to keep track of my growth. At the end of 2020, I was at 26K. I started with 1.3K in 2015, and over the years, I’ve grown. I’m not saying your progress would be exactly like mine but nothing is built in a day.
📌 If you can afford the cost of controversy and giveaways, you may choose this route. I have studied that this brings people to instant fame and popularity on this space.
The implication of this is that you’ll always have to use giveaways to keep your followers. Likewise, you’ll always be in search of controversy and clout chasing to keep your numbers. This is an unending venture that may put you under intense pressure to do naughty things. However if you don’t mind the cost, you may choose this path.